Your Time Is To Valuable to Waste
You will go through the most thorough podcast planning course on the Internet. We will identify your audience, their needs, our strengths, and how you can create content that will positively impact your audience. This phase will be once a week (On Saturdays for 2 hours) and then there will be a monthly follow up.
You will get access to all the tutorials from the School of Podcasting, in addition to the live Office Hours.
In addition to the schedule time you will receive and additional one on one coaching from me, Dave Jackson – founder of the School of Podcasting each of the first 6 weeks. You will get an additional session once a month after the podcast is launched. I will work side by side with you to sharpen your focus, identify your audience, and make great content. We are going to take the guesswork out of podcasting. You will not waste your time.
Podcasting Has Been Growing for 11 Years
Million People in the US listen to podcasts Monthly
of Americans Own a Smart Phone
Audience Listens to Every Episode
Week 1 Planning Your Podcast
You will go through and identify your target audience, what their needs are, and where they are. You will begin identify the best content for your audience, as well as your strength as a podcast host. You and Dave will work together sharing a spreadsheet of resources specifically created about YOUR Show.
Week 2: Your Podcast Plan
Using what we learned in week 1, we research and identify a name and website as well as the format of your show. We will look into organizing the flow of information coming to you and look at tools to increase you efficiency in producing episodes.
Week 3: Getting the Right Equipment
Don’t spend $1600 on equipment you don’t need. This week we will work on what we learned the previous week and make sure you get the best equipment for the right price.
Week 4: Your Podcast Website
We will secure your domain and hosting and go over how to manage your own website using WordPress. We will also explore tools for your graphics and logos.
Week 5 Recording Your Episodes
Now we will walk through the tasks of plugging everything in, recording your voice, creating mp3 files, adding id3 tags and getting them ready for the world.
In addition we will talk about having information for episodes come to you automatically, and how to organize your information to increase efficiency in producing your show.
Week 6 Launching And Promoting Your Show
Now that you have all the pieces together, it’s time to launch your show and get it listed in the top podcast directories like iTunes, Stitcher, and Tune In.
Monthly Follow Ups
Each month you and your fellow students will get together with Dave to compare notes, and focus on promoting your show, and preparing to monetize (if desired). These monthly follow ups will continue for 10 months to keep you on track, and to share your victories, and help you avoid the podcasting pitfalls.
Benefits of Podcasting
Because you have a podcast, you will be seen as an expert. This may lead to being asked to speak at events. For every 2000 blogs, there is 1 podcast so it is easier to stand out.
While a radio station is only as strong as the signal, podcasting is global. While television and main stream media may not be interested in your topics, you can reach a global audience with your message.
As there is no spam in podcasting, the people who like your show will be your community. You will find you are NOT the only person that thinks a certain way, and the like-minded individuals will flock to your podcast
When you deliver value in your show on a regular basis you are seen as a trusted friend. When you have a product, people will want to support you by purchasing it. The law of reciprocity kicks in and because they know like and trust you, they will purchase your product. Don’t have a product, you can earn commissions selling other people’s products.
There are tips and tools you can use to drive traffic back to your website using podcast
Many podcasters get access to people they would NEVER be able to talk you, but because they have a podcast they can interview people, and get access to events.
By having a time shifted conversation with your audience you can better understand them (and potentially future customers). When you bring value you, they trust you and become your brand advocates. Keith and Girl’s audience has actually had their logo BRANDED on to them (as well as tattoos).
What You Get
Weeks 1 – 6
Starting Saturday March 5th at 2 PM EST you will meet with Dave and the other students to walk through the podcasting process
You will also have an additional one on one coaching call with Dave Jackson (typically post 6 PM EST, but I’ll try to be flexible) each week.
Monthly Follow Ups
Once the initial launch is over we will host a monthly meeting with all the students, and each student will have a one on one coaching session.
Dave will be researching your topic right along with you. You will be sharing a spreadsheet to help map out your podcast plan.
Who Is This For?
This program isn’t for the person wants to turn on a microphone and chat with their friends and put that audio out. This course is not for the person who wants to start a podcast and quit their day job in six weeks as that is an unrealistic expectation. This course is designed for people who either want to promote a product or business, spread their message (if they are a non-profit), or want to get into podcasting knowing it will eventually be more than a hobby. We will spend a considerable amount of time researching our target audience, and what they need from you. Your podcast will be like a well researched gift guaranteed to bring a smile to your listener’s faces.
Frequently Asked Questions
Do I have to be present for the meetings?
While it is not 100% needed (as you will get recordings of the meeting) it is strongly recommended to get the most out of the sessions.
Will I Need to Purchased Equipment?
If you have recording equipment that produces a quality of audio that does not distract from the listening experience, you will not need to purchase additional equipment. If you have no equipment, you will need to purchase the equipment you need (and ONLY the things you need). I will coach you in regards to what is the best fit for you and your budget.
Private Slack Group
We have a private slack group (free software) geared towards group communication (with the ability to privately send messages).
Access To the School of Podcasting
You will have full access to all the tutorials at the School of Podcasting. ($799 Value)
More Podcast Money eBook ($7 Value)
More Podcast Money is the original book on how to make money utilizing the relationship you develop through you podcast.